'Bad choice of words' costing businesses thousands
Wednesday, July 1, 2009, 9:19 AM
Copy Army deploying results-driven sales copy to boost client profits in down economy
Elizabethtown, PA -- What you say in your advertising is more important than ever, according to Copy Army, a multimedia copywriting service based outside Harrisburg, Pa.
As businesses tighten their advertising budgets in response to today's economic climate, marketers in every industry are forced to find new ways to make every word count.
For the writers at Copy Army, this means using carefully planned writing strategies and proven sales-copy techniques to optimize text for maximum response.
"Every day, we see marketing campaigns that are clearly suffering from poor, ineffective copy or just a bad choice of words," said Michael Marlin Jr., president of Copy Army. "Unfortunately, a lot of businesses and marketers don't realize that what they say in their advertising could be costing them thousands of dollars per campaign in potential profit. And, often, that copy merely needs a few simple changes to boost response dramatically and achieve much more profitable results."
Direct-response marketing in nearly every medium could be improved by smarter, more compelling copy, Marlin said, including TV commercials, print ads, direct mail, radio ads, online landing pages, and even paid search ads like Google Adwords.
Copy Army provides a comprehensive list of copywriting services to help businesses in every area of their marketing, regardless of the medium.
"Direct mail, for example, is a medium that can easily generate thousands of dollars in profit for each percentage point of response," Marlin said. "What if a simple headline revision could increase response by 4-5 percent? What if a proper call-to-action could boost it by another 2 percent? This is where clear, effective, response-driven copywriting makes all the difference, and that's exactly what we provide to our clients."
With many businesses still cutting their ad spending in today's economic environment, Copy Army is helping companies get the most out of their marketing dollar. Copy Army offers an initial free consultation to help businesses identify their unique copy needs and determine which copywriting services can help boost their response rates quickest.
"A lot has changed since marketing masters like David Ogilvy and Bob Bly first offered their copywriting expertise," Marlin said. "These days, it's not just what you say that's important - or even how you say it. It's what, how, when, where, in what context and to what audience. If you're not careful with your copy, chances are your marketing isn't making as much money as it could be."
About Copy Army
Copy Army is a copywriting service based outside Harrisburg, Pa. A division of ad agency Marlin Multimedia LLC, the company operates an in-house staff of professional copywriters, as well as a network of experienced writers across the nation. Copywriting services include work for Web, print, direct mail, radio, TV, and public relations. The company also offers professional design, Web development, marketing and SEO copywriting services. For more information on Copy Army, please call 717-689-5400 or visit Copy Army to view our full list of copywriting services.
Spread the news:
0 comments
Wednesday, July 1, 2009, 9:19 AM
Copy Army deploying results-driven sales copy to boost client profits in down economy
Elizabethtown, PA -- What you say in your advertising is more important than ever, according to Copy Army, a multimedia copywriting service based outside Harrisburg, Pa.
As businesses tighten their advertising budgets in response to today's economic climate, marketers in every industry are forced to find new ways to make every word count.
For the writers at Copy Army, this means using carefully planned writing strategies and proven sales-copy techniques to optimize text for maximum response.
"Every day, we see marketing campaigns that are clearly suffering from poor, ineffective copy or just a bad choice of words," said Michael Marlin Jr., president of Copy Army. "Unfortunately, a lot of businesses and marketers don't realize that what they say in their advertising could be costing them thousands of dollars per campaign in potential profit. And, often, that copy merely needs a few simple changes to boost response dramatically and achieve much more profitable results."
Direct-response marketing in nearly every medium could be improved by smarter, more compelling copy, Marlin said, including TV commercials, print ads, direct mail, radio ads, online landing pages, and even paid search ads like Google Adwords.
Copy Army provides a comprehensive list of copywriting services to help businesses in every area of their marketing, regardless of the medium.
"Direct mail, for example, is a medium that can easily generate thousands of dollars in profit for each percentage point of response," Marlin said. "What if a simple headline revision could increase response by 4-5 percent? What if a proper call-to-action could boost it by another 2 percent? This is where clear, effective, response-driven copywriting makes all the difference, and that's exactly what we provide to our clients."
With many businesses still cutting their ad spending in today's economic environment, Copy Army is helping companies get the most out of their marketing dollar. Copy Army offers an initial free consultation to help businesses identify their unique copy needs and determine which copywriting services can help boost their response rates quickest.
"A lot has changed since marketing masters like David Ogilvy and Bob Bly first offered their copywriting expertise," Marlin said. "These days, it's not just what you say that's important - or even how you say it. It's what, how, when, where, in what context and to what audience. If you're not careful with your copy, chances are your marketing isn't making as much money as it could be."
About Copy Army
Copy Army is a copywriting service based outside Harrisburg, Pa. A division of ad agency Marlin Multimedia LLC, the company operates an in-house staff of professional copywriters, as well as a network of experienced writers across the nation. Copywriting services include work for Web, print, direct mail, radio, TV, and public relations. The company also offers professional design, Web development, marketing and SEO copywriting services. For more information on Copy Army, please call 717-689-5400 or visit Copy Army to view our full list of copywriting services.
###
Spread the news:
New copywriting service launched today
Sunday, June 7, 2009, 10:15 AM
Copy Army to provide high-impact copywriting services to businesses and ad agencies
Elizabethtown, PA -- Copy Army, a multimedia copywriting service based outside Harrisburg, Pa., announces its official launch this week.
The company, formed in September 2008 as a division of ad agency Marlin Multimedia LLC, has launched a new website (http://www.copyarmy.com), as well as expanded copywriting services and a new 30-day "unlimited copy" flat rate for new clients.
Copy Army specializes in high-impact copywriting services for print, Web, TV, radio, and direct mail, including brochures, website content, SEO writing services, sales letters, commercials and more.
"Copy Army fills an ever-growing need for professional, reliable, effective copywriting – both for businesses and the agencies representing them," said Michael Marlin Jr., president of Copy Army. "Now more than ever, businesses need clear, concise and memorable copy for a wide variety of media. We're excited to be able to provide that expertise, helping our clients increase profitability, strengthen the voice of their brand, and save money as they outsource their writing needs, rather than hire new staff."
With headquarters in Elizabethtown, Pa., Copy Army represents an experienced network of professional copywriters throughout the nation. The company currently performs most of its copywriting services with its in-house writing staff, while relying on its national network for overflow work and specialized projects.
"We are essentially the world's first copywriting army," Marlin said. "Let's say a client needs a copywriter with experience writing video games. If we don't have that experience in-house, we go to our network. No matter what the project or medium, we have the resources to get it done fast and professionally -- and our clients never have to deal with more than one point of contact."
"In today's content-driven world, it's surprising that there are so few professional writing firms in operation," Marlin added. "Copy Army not only fills that void, but also offers copywriting services that go far beyond what an ordinary staff copywriter, freelance copywriter, or ad agency can provide."
About Copy Army
Copy Army is a copywriting service based outside Harrisburg, Pa. A division of ad agency Marlin Multimedia LLC, the company operates an in-house staff of professional copywriters, as well as a network of experienced writers across the nation. Copywriting services include work for Web, print, direct mail, radio, TV, and public relations. The company also offers professional design, Web development, marketing and SEO copywriting services. For more information on Copy Army, please call 717-689-5400 or visit http://www.copyarmy.com.
###
Spread the news:
0 comments
Sunday, June 7, 2009, 10:15 AM
Copy Army to provide high-impact copywriting services to businesses and ad agencies
Elizabethtown, PA -- Copy Army, a multimedia copywriting service based outside Harrisburg, Pa., announces its official launch this week.
The company, formed in September 2008 as a division of ad agency Marlin Multimedia LLC, has launched a new website (http://www.copyarmy.com), as well as expanded copywriting services and a new 30-day "unlimited copy" flat rate for new clients.
Copy Army specializes in high-impact copywriting services for print, Web, TV, radio, and direct mail, including brochures, website content, SEO writing services, sales letters, commercials and more.
"Copy Army fills an ever-growing need for professional, reliable, effective copywriting – both for businesses and the agencies representing them," said Michael Marlin Jr., president of Copy Army. "Now more than ever, businesses need clear, concise and memorable copy for a wide variety of media. We're excited to be able to provide that expertise, helping our clients increase profitability, strengthen the voice of their brand, and save money as they outsource their writing needs, rather than hire new staff."
With headquarters in Elizabethtown, Pa., Copy Army represents an experienced network of professional copywriters throughout the nation. The company currently performs most of its copywriting services with its in-house writing staff, while relying on its national network for overflow work and specialized projects.
"We are essentially the world's first copywriting army," Marlin said. "Let's say a client needs a copywriter with experience writing video games. If we don't have that experience in-house, we go to our network. No matter what the project or medium, we have the resources to get it done fast and professionally -- and our clients never have to deal with more than one point of contact."
"In today's content-driven world, it's surprising that there are so few professional writing firms in operation," Marlin added. "Copy Army not only fills that void, but also offers copywriting services that go far beyond what an ordinary staff copywriter, freelance copywriter, or ad agency can provide."
About Copy Army
Copy Army is a copywriting service based outside Harrisburg, Pa. A division of ad agency Marlin Multimedia LLC, the company operates an in-house staff of professional copywriters, as well as a network of experienced writers across the nation. Copywriting services include work for Web, print, direct mail, radio, TV, and public relations. The company also offers professional design, Web development, marketing and SEO copywriting services. For more information on Copy Army, please call 717-689-5400 or visit http://www.copyarmy.com.
Spread the news:
